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IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:

1. When assigning offers to cells in Unica Campaign, which tab does a customer go to if the output file is sent directly to a mailing house, and the output file contains the contacts' names and addresses?

A) Treatment
B) Fulfillment
C) Personalization
D) Parameters

2. What type of process is the Call List in Unica Campaign?

A) History process
B) Response process
C) Contact process
D) Parameterized process

3. What utility tool should a customer use if they want to export an XML version of configuration settings for backup, or to import the settings into a different installation of Unica Marketing Platform?

A) populateDb
B) configTool
C) partitionDb
D) unica_actrg

4. In Unica Campaign, where can a customer both assign an offer and output a list of contacts?

A) Profiles
B) Extract process
C) Snapshot process
D) Mail List or Call List process

5. In Unica Campaign, a retail company wants to create an offer that provides discounts for each department with its retail stores. The retailer wants to create a single offer that always contains the same discounts. What type of offer list does the retailer need to create?

A) smart offer
B) base offer
C) static offer
D) parameterized offer

Solutions: