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IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:

1. In Unica Campaign, what top level menu item do you select first to find the place where you create a user variable (which are named placeholders for values to be referenced in your flowchart logic)?

A) Segments
B) Admin
C) Run
D) Options

2. In Unica Campaign, how does a customer create a smart offer list?

A) Configure parameterized offer attributes.
B) Select from a static list of offers.
C) Enter the offer names to be included.
D) Query attributes of existing offers.

3. In Unica Campaign, what is a single marketing communication or message called that you assign to a cell and send to targeted groups?

A) Offer
B) Segment
C) Response
D) Campaign

4. What utility tool should a customer use if they want to export an XML version of configuration settings for backup, or to import the settings into a different installation of Unica Marketing Platform?

A) populateDb
B) configTool
C) partitionDb
D) unica_actrg

5. Which tab does a customer use to run a report in Unica Campaign to obtain information on a Campaign, offer, cell or segment?

A) Analysis Tab
B) Target Cells Tab
C) Flowchart Tab
D) Summary Tab

Solutions: