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IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:

1. What provides the capability to rapidly deliver new web concepts or delineated brand sites via asset sharing on a common platform?

A) Extended sites
B) Partnership with affiliates
C) Social integration
D) Personalization

2. What are Smarter Commerce 'Sell' Offerings focused on?

A) Integrating the supply chain in order to support the selling process.
B) Up-sell potential via outbound calling centers and automated dialers.
C) Optimize the customer experience, regardless of touchpoint, or mode of access.
D) Driving the customer to the preferred enterprise sales channel.

3. Which Smarter Commerce capability is focused on best determining location of facilities, assignment of stores, managing seasonality, and carbon foot printing?

A) Network optimization.
B) Replenishment optimization.
C) Transportation optimization.
D) Merchandise allocation.

4. Which of the following is a direct benefit that supply chain visibility provides with respect to inbound flow of goods?

A) Increased inventory turns.
B) Reduce stock-outs and expediting costs.
C) Decreased returns.
D) Exceed customer expectations.

5. What are the key technology requirements for effective cross-channel, interactive, marketing?

A) Unica, Coremetrics, SPSS, Cognos.
B) eCommerce, POS, kiosk, call center.
C) Web browser, mobile applications, social platform, data mining.
D) Customer awareness, central decisioning, cross-channel execution, enterprise marketing operations.

Solutions: