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IBM SPSS Predictive Analytics Sales Mastery v1 Sample Questions:

1. What is the main purpose of segmentation algorithms in SPSS Modeler?

A) To reduce data to a simpler form.
B) To discover linked purchases and other occurrences.
C) To prepare a data set for optimal modeling.
D) To divide the market or customer base into groups.

2. What is NOT a key competitive differentiator of SPSS Collaboration and Deployment Services based on product feature/functionality?

A) Integrated management and deployment environment.
B) Document content management.
C) Support for the entire model lifecycle.
D) Automation and integration of analytical processes.

3. A customer wants to develop a compelling survey, mine the unstructured responses for meaningful trends and relationships, and then deploy the results. Which SPSS product is NOT required to drive this goal?

A) SPSS Modeler Premium
B) SPSS Data Collection
C) SPSS Collaboration and Deployment Services
D) SPSS Statistics

4. Which organization is the best prospect for SPSS Statistics?

A) A retail chain looking to build predictive models.
B) A government institution looking to validate policy assumptions.
C) A research group looking to craft multi-channel surveys.
D) An insurance company looking for new ways to retain profitable customers.

Solutions: