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HP Selling Imaging and Printing Fundamentals Sample Questions:

1. What is likely to happen when a business customer begins using more color in their marketing documents?

A) Improved brand recognition
B) Decreased costs of printing
C) Decreased reaction from competitors
D) Increased costs of mono printing

2. What is one objective of researching customer industries prior to making sales calls?

A) to uncover contacts in related businesses
B) to develop an understanding of regulatory issues for that industry
C) to develop core expertise in the customer's industry
D) to uncover industry secrets

3. Which print job is typical for a vertical business?

A) letterheads
B) business cards
C) brochures
D) proof prints

4. Which statement is correct?

A) HP produces All-in-One LaserJet cartridges because they are easy to use and provide consistently high print quality.
B) HP only produces printers with refillable, modular toner systems to provide lowest cost per page (cpp).
C) HP offers a mix of new and refilled cartridges to give customers the choice between high quality and lower prices.
D) Third-party refilled and remanufactured cartridges are all produced in the same HP manufacturing plant.

5. Why are many marketing pages now being printed in-house, rather than being outsourced to print shops?

A) Commercial print shops do not want these kinds of jobs.
B) Today's workers are more creative.
C) Fewer commercial print shops exist today.
D) Newer color printers produce low-cost, high quality output.

Solutions: